The Alishan National Scenic Area Administration (ANSAA) was awarded the Ministry of Transport and Communications Quality Service Award for its service in the last year (2013).
The award, in its sixth year, was initiated by the central government’s Executive Yuan to encourage public service agencies. Assessments were conducted according to the given documents and actual visits to the contesting agencies. This is a rare honor to get as competitors are many.
Since its foundation in 2001, the ANSAA has dedicated itself to conserving Alishan’s nature and culture and reviving local tourism by introducing the latest managerial methods and finest leisure facilities. Alishan was devastated by Typhoon Morakot in 2009, but the ANSAA took it as an opportunity to fine-tune its management. All of the staff learned that, only when development and conservation are both attended to, and that when mankind and nature live in harmony, can tourism become sustainable.
Today, four strategies are taken to develop this scenic area. They are: Make the Alishan National Scenic Area an international tourism gate way to Alishan, maximize visitors’ length of stay, plan multiple visit routes that link up a variety of destinations, and bring adjacent areas together for a larger travel network to boost tourism in the region.
Alishan has been the most famous for its forest recreation zone. But with these four strategies, it is hoped that Alishan will further become a synonym of LOHAS lifestyle and environment friendliness. No matter in which corner of Alishan, visitors shall be able learn about the area in depth and be part of the reciprocal business cycle.
Year 2013 is the year of change for the ANSAA. Projects that it has jointly promoted with local communities include High Mountain Flower Landscaping, Low-carbon Eco-Tour, and Year-round Firefly Watching. All of them have borne fruitful results. There is also a well-planned network of hiking trails, through which visitors can feel Alishan’s profound beauty. Users have expressed much satisfaction and said the trails allow them to enjoy Alishan in a different way. In another project, local specialties, such as tea, Aiyu (a kind of plant-based jelly) and coffee are being strongly promoted. Because Alishan is a world-renowned place, related businesses have enjoyed success, product values have been upped, and tourism revenues have increased. A number of new institutions, such as the ANSAA Chukou Visitor and Administration Center and Wenfong Visitor Center, were respectively inaugurated on December 3, 2013 and May 23, 2014. Soon, the Center for the Tsou Culture and Nature will also open to provide more quality services to people. Taiping Suspension Bridge and Niupuzi Leisure Park will also soon be constructed by contractors. New projects like these mark a new phase of tourism development in Alishan.
The service quality award is the highest honor of its kind given by the central government. This is not only an acknowledgement of the ANSAA’s effort but also what keeps it move on. Not only the four strategies will continue to be in place, the upcoming projects will aim to deliver the following two themes, “Silk Road of Love” and “Fall in Love with Romantic Alishan,” and bring together the existing activities, such as Alishan Neo Impressions (music concert), Dance with Fireflies, Hike among the Clouds, Summer Solstice 235, and Wedding under Divine Trees. Alishan is expected to become the most romantic travel highlight on the Tropic of Cancer, as well as an international high-mountain vacation zone that provides safe, pleasant and sustainable travel services soon.