Mobile Studio Invites MRT Riders to Speak out

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Mobile Studio Invites MRT Riders to Speak out

Mobile Studio Invites MRT Riders to Speak out

Mayor Hau Lung-bin starred in a TV commercial to promote the city’s MRT network at MRT Ximen Station on July 19. The celebrity twin sisters ‘Apple Cider’ and a number of young people also joined him in the shooting.

Dubbed ‘Mobile Studio’—the filming is part of an art project aimed to present the vitality of Taipei through the involvement of MRT riders while marketing the opening of MRT Songshan Line slated for later in the year.The first in a series of MRT art projects—placard-holding characters at MRT Zhongxiao Fuxing Station—was met with great support from celebs Mickey Huang, Christine Fan, and Giddens Ko who left inspiring remarks on the placards.Hau pointed out that over the next four weeks, the mobile studio will visit MRT Ximen Station, Zhongxiao Fuxing Station, Daan Park Station, and Chiang Kai-Shek Memorial Hall Station. Passengers will be invited to leave their thoughts about Taipei and expectations of MRT in front of the camera in ‘creative’ expressions. The video clips will be aired across MRT platform displays.As to the reason for selecting MRT Ximen Station as filming location, Hau noted that the station is unique in itself. Ximen station is also the terminal station of the future Songshan Line, providing convenient access to tourist attractions such as Taipei Arena, Wufenpu wholesale garment market, and Raohe Night Market.

  • Hit: 517
  • Updated: 2014-7-21 16:24
  • Reviewed: 2014-7-21 16:23
  • Source: Department of Information Technology, Taipei City Government

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