DUBAI, Aug. 14, 2014 /PRNewswire/ — Flytxt, a fast growing Big Data Analytics solution provider for Communication Service Providers (CSPs), today announced a strategic partnership with Smaato, the US based company operating the largest global independent real-time bidding (RTB) mobile ad exchange. Flytxt’s monetization service mADmart will enable CSPs to monetize their insight better through Smaato’s RTB ad exchange that is connected to over 170 mobile DSPs and 100 ad networks; giving them instant access to global ad inventory including some of the largest brands in the world like Times Internet Limited, ESPN CricInfo, NewsHunt and VuClip.
"We are delighted to partner with Flytxt and extend our expertise in mobile ad monetization and Supply Side Platform. With our strong network of publishers and global access to rich and varied ad inventory, we believe Flytxt can generate significant ad monetization opportunities for their CSP customers," said Ajitpal Pannu, Chief Strategy Officer for Smaato.
"With the increased adoption of data and proliferation of digital services, CSPs need to collaborate in a deeper way in the Over the Top (OTT) service domain to generate value for the OTT players and consumer using their core assets," said Abhay Doshi, Vice President – Products and Marketing, Flytxt. He added: "We are committed to creating new revenue streams for CSPs through monetizing their assets better and the partnership with Smaato is a significant step in that direction. We can combine our platform’s data analytics capabilities and Smaato’s publisher reach to serve relevant ads to CSPs’ customers, thus utilizing their insights effectively and enhancing customer experience."
Smaato’s extensive Over the Top (OTT) publisher network, with well over 78,000 publishers and across 450MM unique users globally, will provide Advertisers access to a much wider and relevant global audience with more than 90 billion ad impressions per month. Flytxt’s insight monetization platform leverages CSP data to derive in-depth demographic, behavioral and socio-economic insights that can enable Smaato to efficiently use these ad impressions lowering the audience acquisition cost for advertisers, while increasing the ad relevance and delivering better RoI for all stake holders.
Media Contact: Gargi Basu, [email protected], +91-9745769488, Manager – Marketing, Flytxt