BEJING, January 6, 2015 /PRNewswire/ — 37Games found itself in a familiar position again this year — taking home a number of rewards from 2014 Annual Conference of Chinese e-Game Industry. From the tech giant Tencent to innumerable start-ups, the gaming industry in China has expanded exponentially and gaming conferences are popping up everywhere in China, from the luxurious beach resorts of Hainan to the bustling capital of Beijing.
37Games took home four awards at this year’s meeting. 37Games Li Yifei won both the "Outstanding Entrepreneur Award" and the "Outstanding Enterprise Award." Mr. Li has overseen the expansion of 37Games from a local browser game company to an international player in the gaming sector. 37Games has platforms covering all of Asia — and now they are setting their sights on the Western markets of North America and Europe. 37Games also received the "Best Animation/Game Product of 2014" with their immensely successful browser game The Sword of Arch Angel. Launching this past June, The Sword of Arch Angel has surpassed all expectations to become the largest browser game in China in terms of players. To put things into perspective, since June, The Sword of Arch Angel has opened one server per hour on 37.com.
The Sword of Arch Angel serves as a perfect symbol for the direction Mr. Li envisions his company to take in the following years. Noting The Sword of Arch Angel unrivaled quality in the browser game sector, Li Yifei intends to publish and develop higher quality browser and mobile games based on a foundation of IP rights from popular culture gamers and the general public are already familiar with. This strategy, he believes, will prepare 37.com for expansion into both the mature Western markets and the emerging gaming markets across the globe.
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