Renowned Beauty Brands to Debut New Products at Inagural ASEANbeauty 2015 Exhibition

BANGKOK, Jan. 6, 2015 /PRNewswire/ — With just 4 months leading up to the inaugural ASEANbeauty 2015 exhibition, nearly 150 leading companies and 200 brands have already confirmed participation. Organised by UBM Asia, Asia’s leading trade exhibition organiser, the long anticipated trade beauty event sets to bridge new business for the health and beauty industry in Southeast Asia and will take place from 8-10 April, 2015 at the Bangkok International Exhibition and Convention Centre, in Bangkok, Thailand.


ASEANbeauty 2015 will represent a full range of Asian beauty products and services from companies representing Japan, Korea, Hong Kong, Thailand, Taiwan, mainland China, Malaysia and Singapore. Many of these brands will take the opportunity to launch new products and innovations during the event, such as IR-Beauting, Beauty Community, Advance Cosmetic, Golden Cosmetic, Beauty Booster, Cris Go and Dr. Younger, all of whom will represent skincare and cosmetic products from Thailand whereas Japanese companies will bring their best dental care solutions from Nippon Zettoc, in addition to skincare from Dr. Recella, Shirataki, BHN and hair care from She Style or all-in-one OEM solutions such as Belle Coeur. Visitors will be able to meet leading Korean, Hong Kong and Taiwanese cosmetics and skincare companies such as Basel, Fine Group, Li-Tek, and We Girl. Finally, ASEANbeauty will also attract many packaging solution companies from mainland China, Taiwan, Malaysia and Thailand including Conimex, Printing Solution, Mayplas, Fenghuan, Shangyu Yicai Plastics, Shangyu Aina Packaging, and A. Best, among others.

As one of the leading hair product brands in Thailand and also expanding their presence in markets throughout the ASEAN region, Modern Cass chose ASEANbeauty as the platform to reach more beauty markets in other countries.

"It is a very good idea to launch a beauty trade show such as ASEANbeauty in Thailand because our beauty market has tremendous potential, and is ready to manage an event with this kind of scale. Foreign distributors want to visit Thailand because of our famous tourism market in addition to the fact that the Thai beauty market is the largest in ASEAN. Therefore, this event is an ideal opportunity for foreign distributors to come to work and travel at the same time," said Mr. Narong Srikriengthong, Deputy Managing Director of Modern Cass International Cosmetics Co., Ltd.

In addition, ASEANbeauty will host different conferences covering international regulations on label claims, social marketing approaches for beauty products, consumer insights, beauty trends, and market information. Other highlights to the event includes continuous live demonstrations on hair, nails, and make-up applications and techniques. The show will also introduce an "Innovation Zone" showing new and unique products for visitors to experience across the region.

"The ASEAN Beauty industry has more than tripled since 2007 from USD 4 billion to USD 14 billion and is projected to witness growth of CAGR between 3 – 6 percent by 2015. The region’s economic integration into a single ASEAN Economic Community in 2015 will bring more cooperation amongst member countries at a lower cost under a seamless trading regime," said Ms. Nuning Barwa, President of the ASEAN Cosmetics Association.

ASEANbeauty will be an excellent choice for distributors and retailers who plan to source new products in different countries of origin but are short of time. From skincare to hair care, from cosmetics to fragrances, the ASEANbeauty exhibition will offer you unparalleled beauty products and solutions from head to toe all in one event. The event is expecting to attract over 200 exhibiting companies and some 8,000 trade visitors across the ASEAN region when it opens its doors in April 2015. Visitors are welcome to PRE-REGISTER TODAY at or contact the organiser directly by phone at +66 (0) 2642 6911 or email at

Notes to the Editor:

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 60 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore and Chennai organise 20 exhibitions and 60 conferences every year across the country.

About UBM Asia in ASEAN (

In ASEAN, we serve 13 market sectors with wholly-owned subsidiary companies and JV companies in seven offices in the major cities in ASEAN, including Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila and Singapore. We provide over 60 products in various categories: trade fairs, conferences and publications. As the leading B2B event organiser in the region, we are the largest exhibition organiser in Malaysia.

Our products serve tens of thousands of exhibitors, visitors, conference delegates, advertisers, subscribers and corporations in the region and from all over the world with high value face-to-face business-matching events and quality conference programmes presented by top-notch industry leaders. We have over 130 staff in six countries.

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