Jumei Welcomes New Brands to Authentic Beauty Product Alliance

BEIJING, January 30, 2015 /PRNewswire/ — Jumei International Holding Limited (NYSE: JMEI) ("Jumei" or the "Company"), China’s leading online retailer of beauty products, today welcomed Max Factor and OPI Products ("OPI") to the Authentic Beauty Product Alliance ("ABPA") and signed a cooperation agreement with Jill Stuart.

Jumei has always remained committed to sourcing the highest-quality beauty products for customers and ensuring authenticity. China’s State Administration for Industry and Commerce conducted a sample check and survey and released reports on December 11, 2014 and January 23, 2015. Both reports resulted in 100% authenticity. The Company believes that this demonstrates the efforts Jumei has been making to ensure the authenticity of the beauty products that are sold on its platform.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China’s No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei’s internet platform is a trusted destination for consumers to discover and purchase branded beauty products, fashionable apparel and other lifestyle products through the Company’s jumei.com website and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983

In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com

Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com

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