American Express Partners With Renowned British Designer OSMAN at London Fashion Week SS15 and Announces Global Competition

LONDON, Sept. 11, 2014 /PRNewswire/ — Amex Insiders, the ultimate concierge service, today unveiled their exclusive London Fashion Week ‘uniforms’; bespoke jackets created by world renowned British designer OSMAN. The Amex Insiders will be on hand throughout the week to offer event support and more. From confirming show times and venue locations, to making dinner reservations and even dashing to cobblers or dry cleaners, the Amex Insiders un-complicate the LFW schedule for all visitors to Somerset House.


Featuring his elegant yet distinctive aesthetic, OSMAN has used his trademark silhouette to create stunning men’s and women’s bespoke one-seam silk kimono jackets for the 17 Amex Insiders assisting at London Fashion Week SS15. Each design incorporates a beautiful hand painted print for his debut collaboration with the brand.

This season American Express is running a global street style campaign to win one of five limited edition Amex Insider’s bespoke OSMAN jackets. Open to all, simply snap your favourite street style wherever you are in the world and share using #AmexStyle on Twitter or Instagram to be in with a chance of winning. The competition is open for the duration of London Fashion Week from 12th September 2014 to 11.59pm G.M.T on Tuesday 16th September 2014. For T&C’s please see visit:

Osman Yousefzada comments:  "I am delighted to partner with American Express to dress the Amex Insiders for London Fashion Week this season. American Express has provided long-standing support to London’s fashion talents, and I’m thrilled to have the opportunity to develop this relationship at such an exciting stage of my own brand."

Lisa Gregg, Vice President, Head of International Card Products and Experiences at American Express comments: "OSMAN is an incredible world renowned talent whose designs are elegant, edgy and timeless. He has created a stunning look for the Amex Insiders reflecting the beauty and innovation for which his work is known. Needless to say we are delighted to be collaborating with OSMAN, a global designer who is destined to leave a long-standing legacy throughout the fashion world."

OSMAN will be showcasing SS15 on 16th September at 9.00am at Victoria House, London.