BASF launches its first global footwear innovation center in Taiwan

Taipei,  German multinational chemical firm BASF SE on Tuesday opened its first global Footwear Innovation Center in Taiwan, with the aim of allowing brands to optimize manufacturing processes and improve efficiency.

The 7,000-square foot innovation center in the central Taiwan county of Changhua sits in the manufacturing compound of BASF’s strategic partner Longterm Concept (LTC), a major footwear company in Taiwan.

In a press release, BASF said one of the goals of the center is to “bring footwear professionals, manufacturers, and designers together to co-create new-generation footwear.”

The innovation site, the first of its kind for BASF, will also feature a slew of interactive footwear exhibits and will house a biomechanics lab, where scientific tests will be conducted to develop new footwear solutions that enhance performance, comfort, and improve athletic performance, the company said.

“Taiwan is Asia’s hub for many footwear manufacturing firms and has a longstanding history with a powerful network of designers,” Andy Postlethwaite, senior vice president of Performance Materials for BASF’s Asia Pacific region, said in the press release.

“Differentiation is the core ingredient needed to win in the footwear industry.”

According to the German multinational firm, LTC’s latest footwear manufacturing technologies will be combined with BASF’s material expertise in footwear at the new center.

“Also, the center will provide our strategic partners and customers with direct access to advanced technologies and high-performance materials in one place, helping them advance in the footwear market,” Postlethwaite said.

BASF has three other footwear development centers worldwide — in Italy, the United States and Thailand.


Source: Focus Taiwan News Channel

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