China Silver Group Sets New Record in TV Shopping, Achieves Single Day Trading Volume of RMB6.28 million

HONG KONG, Dec. 23, 2014 /PRNewswire/ — Leading Chinese silver brand China Silver Group Limited ("China Silver Group" or "The Group"; Stock Code: 815.HK) is pleased to announce that the Group, in cooperation with Shandong Lepai Television Shopping Channel, launched an exclusive promotion of high-end silver accessories to consumers on 20 December 2014, achieving trading volume of RMB6.28 million (unaudited), a record high for the Shandong Lepai Exclusive Promotion in 2014.

Shandong Lepai Television Shopping Channel and China Silver Group have selected a number of notable silver accessories from the latest winter collection for consumers nationwide for the exclusive promotion. The fashionable and high-end silver accessories were sold at attractive prices. The promotion recorded an inspiring trading volume of RMB6.28 million (unaudited) within just eight hours.

China Silver Group has been focusing on the development of a brand new marketing method through the utilization of e-commerce. The Group launched the "CSmall" integrated e-commerce platform during the year, recording revenue of RMB62 million (unaudited) from its e-commerce business (B2B and B2C) for the first half of 2014. Over 50 renowned jewellery brands are now available on the "CSmall" platform.

Mr. Chen Wantian, Chairman and Chief Executive Officer of China Silver Group, said: "We are pleased that the exclusive promotion for high-end silver jewelry, jointly launched by China Silver Group and Shandong Lepai Television Shopping Channel, has achieved unprecedented success. Since this year, China Silver Group has  invested resources in multiple marketing channels and cooperated with a number of authoritative TV shopping channels, including CCTV Home Shopping under China Central Television;, the largest TV shopping channel in China; and Eachome Shopping under Shenzhen Media Group, and has received a great market response. Looking ahead, China Silver Group will continue to provide more fashionable silver accessories for consumers through TV shopping platforms."

China Silver Group Limited

China Silver Group is a leading silver producer in China and was one of the top ten largest silver producers in China. It is one of the few silver manufacturers in China capable of producing silver ingots with a purity grade of 99.999%, currently the world’s highest standard. The Group’s "Longtianyong" branded silver ingots are accepted by the LBMA Good Delivery List. Domestically, "Longtianyong" silver ingots have been ranked by the Shanghai White Platinum & Silver Exchange as one of 20 most popular silver brands for nine consecutive years since 2005. In 2014, the Group diversified into the downstream silver retailing business and launched an integrated e-commerce platform "".

To learn more about the Group, please visit China Silver Group’s website at:

For further enquiries, please contact Hill+Knowlton Strategies Asia: 

Beatrice Wong

Ka Wai Li

Tel: +852-2894-6373

Tel: +852-2894 6252

Email: [email protected]

Email: [email protected]