Interactive wallpaper user interface selected for ability to effectively promote downloads of applications and games
BEIJING and DALLAS, August 20, 2014 /PRNewswire/ — NQ Mobile (NYSE: NQ), a leading global provider of mobile Internet services, today announced a partnership with China Telecom that will bring NQ Mobile’s vLife technology to China Telecom’s “E Surfing” product. Under terms of the agreement, vLife will power the user interface for the mobile cloud platform, enabling China Telecom to present dynamic content, recommendations and promotions across video wallpapers, lock screen wallpapers and theme galleries.
China Telecom launched E Surfing to meet increasing demand for converged information services. The mobile cloud platform offers users a unified experience via website and mobile client. Combining the functionality of a mobile desktop along with data management, an app store, security protection and utility applications, the platform has been rapidly adopted, achieving 200,000 downloads per day.
NQ Mobile’s vLife interactive wallpaper is a popular promotional tool in the Chinese market, with frequent use by film studios in support of major motion picture releases. The technology also provides the basis of NQ Live, the unique and engaging platform for real-time content and application experiences. NQ Live is available through manufacturers including ZTE, Lenovo and Huawei and is powering the next generation of Sprint ID, known as Sprint Live.
About NQ Mobile
NQ Mobile Inc. (NYSE: NQ) is a leading global provider of mobile Internet services. NQ Mobile is a mobile security pioneer with proven competency to acquire, engage, and monetize customers globally. NQ Mobile’s portfolio includes mobile security and mobile games & advertising for the consumer market and consulting, mobile platforms and mobility services for the enterprise market. As of December 31, 2013, NQ Mobile maintains a large, global user base of 481 million registered user accounts and 136 million monthly active user accounts through its consumer mobile security business, 107 million registered user accounts and 20 million monthly active user accounts through its mobile games & advertising business and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, USA and Beijing, China.
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