HTC January sales down 15% month-on-month

Taipei, Taiwan-based smartphone brand HTC Corp. reported Tuesday that its sales for January fell 15 percent from a month earlier amid escalating competition in the global market.

In a statement, HTC said its consolidated sales for January stood at NT$3.4 billion (US$116 million), down 15 percent from December and also down 27 percent from a year earlier.

Analysts said that although HTC unveiled the U11 Eyes last month, the move has failed to help the smartphone vendor generate more revenue since the model went on sale in late January.

According to HTC, the U11 Eyes carries a price tag of NT$14,900, which places the new model as a mid-range device.

However, like a few of its high-end counterparts, including the premium iPhone X, the U11 Eyes boasts the function of face-unlock, which allows users to simply look at the phone to open it, HTC said.

In addition, the Vive Focus, a standalone virtual reality headset unveiled by HTC in November, went on sale only at the end of January, so that gadget also failed to give a significant boost to the company’s sales for the month, analysts said.

HTC entered the VR business in a bid to diversify its product portfolio and add sales to offset the impact of escalating competition in the global smartphone market.

The Vive, the first VR headset by HTC, was unveiled to the market in 2015 and went on global sale in April 2016.

The company’s relatively new VR operations, however, account for only a fraction of its overall sales, according to the analysts.

In the third quarter of 2017, HTC posted a loss per share of NT$3.8, registering a net loss for the 10th straight quarter.

Source: Fucus Taiwan