LONDON, Feb. 20, 2015 /PRNewswire/ — Amex Insiders, the ultimate bespoke concierge service for London Fashion Week, have a new look this season thanks to British designer OSMAN.
Taking inspiration from OSMAN’s mainline collection, due to be unveiled at London Fashion Week, the new Amex Insiders uniform has been designed to create stand out among the fashion crowd at Somerset House. Re-imagining the quintessentially British bowler hat in hot pink, OSMAN has created a striking profile to meet the brief with a military style silhouette of slash-sleeved peacoat jackets, skinny black trousers, clean line pencil skirts and utilitarian boots.
This is the fourth year American Express has provided an on-site concierge team service at London Fashion Week. Based on-site at Seamen’s Hall, Somerset House, the Amex Insiders provide assistance and support to all visitors and attendees at London Fashion Week. In September 2014, the Amex Insiders handled nearly 3,500 requests in just five days. No request is too small or too difficult; whether confirming show times, making dinner reservations or arranging private yoga sessions, the Amex Insiders have handled them all.
Osman Yousefzada comments: "Giving the Amex Insiders visibility at such a vibrant,bustling event as London Fashion Week, is no mean feat, but it was fantastic to work with American Express for a second season and to be given such an open brief. I hope visitors to Somerset House will appreciate the uniform as much as the service they enjoy from the Amex Insiders."
Lisa Gregg, Vice President, Head of International Card Products and Experiences at American Express, comments: "American Express recognises the enormous value of the fashion industry and has a history of supporting creative innovators such as OSMAN, in whom we recognise shared values of innovation, creativity and uncompromised demand for quality.
The Amex Insiders perform an invaluable service at London Fashion Week and we are both delighted and fortunate to have the extraordinary talent of OSMAN to design such a beautiful and striking ensemble for them."
The Amex Insiders will be on site at London Fashion Week, Somerset House from 20th – 24th February, 2015.
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