TAITRA, Indonesian business group sign MOU to boost Taiwan sales

Jakarta, The Taiwan External Trade Development Council (TAITRA) signed a memorandum of understanding (MOU) with the Indonesian Chamber of Commerce and Industry (KADIN Indonesia) in Jakarta on Friday to boost the presence of Taiwanese products there.

The MOU was signed by TAITRA President and Chief Executive Officer (CEO) Walter M. S. Yeh (???) and KADIN Indonesia Taiwan committee chairman Setyono Djuandi Darmono.

TAITRA Chairman James Huang (???) said the MOU is aimed at increasing industrial and investment cooperation and help Taiwanese businesses and products gain footholds in second-tier Indonesian cities.

During a meeting Huang had with Indonesian Guangzhao Association official Kuncoro Wibowo (???), Wibowo said the Taiwanese tea brand he represents has 200 chain stores in Indonesia and many are in second-tier cities, an indication of those cities’ potential, Huang said.

In an interview after the signing, Darmono said he hoped further cooperation could entail Taiwan setting up a Taiwan Cultural Center and a Taiwan Trade Center in Indonesia to increase its exposure and give Indonesians the chance to know more about Taiwan.

Cooperation could start small, such as Taiwan renting or purchasing venues in Indonesia to create an exclusive Taiwanese shopping mall and sell Taiwanese products, Darmono suggested.

Taiwan could even create a “Taiwan Town” similar to the famous Taipei tourist spot Ximending, he said.

According to Ministry of Economic Affairs Investment Commission (MOEAIC) data, approved outward Taiwanese investment in Indonesia totaled US$122.255 million in 2017, double that of the previous year.

TAITRA, founded in 1970, is a government sponsored organization to assist Taiwanese businesses in developing an international market, according to its website.

KADIN Indonesia is the umbrella organization of the Indonesian business chambers and associations and its focus is on trade, industry and services, according to its website.

Source: Focus Taiwan News Channel