{"id":193208,"date":"2021-06-17T14:10:34","date_gmt":"2021-06-17T14:10:34","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=75255"},"modified":"2021-06-17T14:10:34","modified_gmt":"2021-06-17T14:10:34","slug":"firefly-games-teams-up-with-riva-technology-and-entertainment-to-release-a-brand-new-l-o-l-surprise-mobile-game-in-a-licensing-agreement-with-mga-entertainment","status":"publish","type":"post","link":"https:\/\/taiwannewswire.com\/firefly-games-teams-up-with-riva-technology-and-entertainment-to-release-a-brand-new-l-o-l-surprise-mobile-game-in-a-licensing-agreement-with-mga-entertainment\/","title":{"rendered":"Firefly Games teams up with Riva Technology and Entertainment to release a brand new L.O.L Surprise!\u2122 mobile game in a licensing agreement with MGA Entertainment"},"content":{"rendered":"

LOS ANGELES, June 17, 2021 (GLOBE NEWSWIRE) — Firefly Games Inc. announced today that they have partnered with MGA Entertainment to launch a global L.O.L Surprise!\u2122 Room Makeover mobile game coming this summer on all iOS and Android devices. This partnership was established through the multiple brand licensing deal between MGA Entertainment and Riva Technology and Entertainment (RTE) that was announced recently. Beloved fans of L.O.L Surprise!\u2122 will now be able to experience their favorite toy in a fresh new way with\u00a0L.O.L Surprise!\u2122 Room Makeover.<\/strong><\/p>\n

L.O.L Surprise!\u2122 Room Makeover<\/strong>\u00a0boasts a unique blend of Match-3 gameplay with the ability to decorate different themed rooms as well as incorporating the brand\u2019s iconic trademark of unboxing L.O.L Surprise!\u2122 Balls, and more! The Firefly team is already in the works of planning post-launch features and new content to further captivate existing fans.<\/p>\n

\u201cWe have been working on some great Hollywood movie IPs over the years, now we see an expansion opportunity to diversify and leverage our current strengths into toy brands,\u201d said Michael Zhang, CEO of Firefly Games. \u201cMGA is a great partner to work with and we are hoping to add additional value to the brand and the players. It also could be a good chance for us to build our own metaverse with this IP.\u201d<\/p>\n

\u201cDigital games are an important way to build community and ensure that our fans feel connected to the L.O.L Surprise!\u2122 lifestyle,\u201d says Isaac Larian, CEO & Founder of MGA.<\/p>\n

The company is seeking to publish\u00a0L.O.L Surprise! Room Makeover<\/strong>\u00a0globally on July 1, 2021.<\/p>\n

About Firefly Games\u00a0<\/u><\/strong>
\nFirefly Games, founded in 2015, is a mobile game publisher and developer for the global iOS and Android market. The Firefly team are not only experts in the mobile gaming space, but they have immense experience working with major studios and brands for world-renowned intellectual properties (IP) from Skydance Media, Dreamworks Animation, NBC Universal, and now MGA Entertainment on creating the perfect games for beloved IP.<\/p>\n

About MGA Entertainment\u00a0<\/u><\/strong>
\nMGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home d\u00e9cor, stationery and sporting goods. The MGA family includes award winning brands such as\u00a0L.O.L. Surprise!\u2122<\/u><\/a>,\u00a0Little Tikes\u00ae<\/u><\/a>,\u00a0Bratz\u00ae, LaLaLoopsy\u2122,\u00a0Secret Crush\u2122<\/a>,\u00a0Tobi\u2122 Robot Smartwatch<\/u><\/a>,\u00a0Rainbow High\u2122<\/u><\/a>,\u00a0Poopsie Slime Surprise!\u2122<\/u><\/a>,\u00a0Sing-a-Long Lilly and Ami<\/u><\/a>,\u00a0Rescue Tales\u2122<\/u><\/a>,\u00a0VIRO Rides\u2122<\/u><\/a>,\u00a0Na! Na! Na! Surprise\u2122<\/u><\/a>\u00a0and\u00a0Zapf Creation\u00ae<\/u><\/a>. Visit us at\u00a0www.mgae.com<\/u><\/a>.<\/p>\n

About Riva Technology and Entertainment:<\/u><\/strong>
\nFounded in 2002, with a global presence stretching from the\u00a0USA\u00a0to\u00a0East Asia, RTE has successfully been delivering the vision of tomorrow for close to 20 years. RTE’s group of companies hold an industry advantage in their ability to take every project from concept to execution, all housed under one roof. The complementary companies cover location-based entertainment, brand and Intellectual Property licensing, content development, consumer products, gaming, and esports.\"\"<\/p>\n

Contact:\nMichael Zhang\nmichael.zhang@fireflygames.com<\/a>\n\nAmanda Gazali\namanda.gazali@fireflygames.com<\/a><\/pre>\n
 <\/p>\n","protected":false},"excerpt":{"rendered":"
LOS ANGELES, June 17, 2021 (GLOBE NEWSWIRE) \u2014 Firefly Games Inc. announced today that they have partnered with MGA Entertainment to launch a global L.O.L Surprise!\u2122 Room Makeover mobile game coming this summer on all iOS and Android devices. This partnership was established through the multiple brand licensing deal between MGA Entertainment and Riva Technology [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nFirefly Games teams up with Riva Technology and Entertainment to release a brand new L.O.L Surprise!\u2122 mobile game in a licensing agreement with MGA Entertainment - Taiwan Newswire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taiwannewswire.com\/firefly-games-teams-up-with-riva-technology-and-entertainment-to-release-a-brand-new-l-o-l-surprise-mobile-game-in-a-licensing-agreement-with-mga-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firefly Games teams up with Riva Technology and Entertainment to release a brand new L.O.L Surprise!\u2122 mobile game in a licensing agreement with MGA Entertainment - Taiwan Newswire\" \/>\n<meta property=\"og:description\" content=\"LOS ANGELES, June 17, 2021 (GLOBE NEWSWIRE) \u2014 Firefly Games Inc. announced today that they have partnered with MGA Entertainment to launch a global L.O.L Surprise!\u2122 Room Makeover mobile game coming this summer on all iOS and Android devices. 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