{"id":193212,"date":"2021-06-17T12:59:49","date_gmt":"2021-06-17T12:59:49","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=75248"},"modified":"2021-06-17T12:59:49","modified_gmt":"2021-06-17T12:59:49","slug":"constellation-brands-invests-in-aaron-paul-bryan-cranstons-artesanal-dos-hombres-mezcal","status":"publish","type":"post","link":"https:\/\/taiwannewswire.com\/constellation-brands-invests-in-aaron-paul-bryan-cranstons-artesanal-dos-hombres-mezcal\/","title":{"rendered":"Constellation Brands Invests in Aaron Paul & Bryan Cranston\u2019s Artesanal \u2018Dos Hombres\u2019 Mezcal"},"content":{"rendered":"

VICTOR, N.Y., June 17, 2021 (GLOBE NEWSWIRE) —\u00a0<\/strong>Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has acquired a minority stake in\u00a0Dos Hombres<\/a>, an artesanal and hand-crafted mezcal brand created by\u00a0Breaking Bad<\/em>\u00a0co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation\u2019s venture capital group, and Dos Hombres remains independently owned and will continue to manage, market, and produce its award-winning mezcals.<\/p>\n

\n

\u201cAaron and Bryan have turned their shared passion for mezcal into a truly unique brand and have created an exceptional liquid that receives frequent praise from both the industry and its consumers,\u201d said Jennifer Evans, vice president, Constellation Ventures. \u201cOur goal is to make strategic, minority investments in high potential brands in growing categories, and the U.S. mezcal market continues to show great potential. We\u2019re excited to further invest in the category with a great team and brand that we feel has a lot of growth runway.\u201d<\/p>\n

The U.S. mezcal market has grown rapidly in the last few years and is expected to continue its strong growth trajectory. The overall U.S. mezcal category grew 14% in 2020 according to IWSR, and ultra-premium mezcal (priced above $30 per bottle) is projected to be the largest and fastest-growing segment within the category.<\/p>\n

After forming what the duo dubs a \u201cspecial bond\u201d while filming the critically acclaimed AMC television show and knowing they would not be sharing the screen together for quite some time, Paul and Cranston began discussing ways they could work together again as they sipped cocktails at a bar in New York. They soon found inspiration from the drinks in their hands and set their sights on teaming up to create a truly special mezcal.<\/p>\n

\u201cWe have fallen in love with all things mezcal \u2013 the process, the community behind the spirit, the tradition,\u201d said Paul. \u201cWe were just two guys on a quest to find a spirit that we felt everyone would love, and we\u2019ve put a lot of energy into this. We couldn\u2019t be more excited for the next chapter with Constellation and continuing to build this brand. We have big hopes and dreams for Dos Hombres and we are thrilled that Constellation\u2019s vision for Dos Hombres is aligned with ours.\u201d<\/p>\n

Launched in 2019, Dos Hombres is the product of multiple generations of proud mezcal producers from the small village of San Luis del Rio, in a remote section of Oaxaca, Mexico. The brand is made with hand-selected Espad\u00edn agave that are cooked in underground pit ovens, milled by donkey-drawn tahona, fermented for 7-10 days with mountain spring water, and double distilled in copper stills. The end product is a well-balanced mezcal that features signature smokiness, yet smooth with hints of apple, mango, local Oaxacan fruits, and wood.<\/p>\n

\u201cIt really has been an incredible journey,\u201d added Cranston. \u201cFrom an idea at a bar, to searching all over Oaxaca, hiking through the most majestic landscape in search of a mezcal that spoke to us, to meeting incredible people along the way, to where we are today \u2013 we can\u2019t wait to keep sharing this brand with the world.\u201d<\/p>\n

Terms of the agreement were not disclosed.<\/p>\n

ABOUT CONSTELLATION BRANDS<\/strong><\/p>\n

At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It\u2019s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It\u2019s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what\u2019s next.<\/p>\n

Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi brand family, Kim Crawford, Meiomi, The Prisoner brand family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.<\/p>\n

But we won\u2019t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what\u2019s Worth Reaching For.<\/p>\n

To learn more, follow us on Twitter\u00a0@cbrands<\/a>\u00a0and visit\u00a0www.cbrands.com<\/a>.<\/p>\n\n\n\n\n
MEDIA CONTACTS<\/strong><\/td>\nINVESTOR RELATIONS CONTACTS<\/strong><\/td>\n<\/tr>\n
Mike McGrew 773-251-4934 \/\u00a0michael.mcgrew@cbrands.com<\/a>
\nAmy Martin 585-678-7141 \/\u00a0amy.martin@cbrands.com<\/a><\/td>\n		Patty Yahn-Urlaub 585-678-7483 \/\u00a0patty.yahn-urlaub@cbrands.com<\/a>
\nMarisa Pepelea 312-741-2316 \/\u00a0marisa.pepelea@cbrands.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A downloadable PDF copy of this news release can be found here:\u00a0http:\/\/ml.globenewswire.com\/Resource\/Download\/d9225f12-2bd0-4541-b6d4-e9f43b1ca6ef<\/a><\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

VICTOR, N.Y., June 17, 2021 (GLOBE NEWSWIRE) \u2014\u00a0Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has acquired a minority stake in\u00a0Dos Hombres, an artesanal and hand-crafted mezcal brand created by\u00a0Breaking Bad\u00a0co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation\u2019s venture capital group, and Dos [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nConstellation Brands Invests in Aaron Paul & Bryan Cranston\u2019s Artesanal \u2018Dos Hombres\u2019 Mezcal - Taiwan Newswire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taiwannewswire.com\/constellation-brands-invests-in-aaron-paul-bryan-cranstons-artesanal-dos-hombres-mezcal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constellation Brands Invests in Aaron Paul & Bryan Cranston\u2019s Artesanal \u2018Dos Hombres\u2019 Mezcal - Taiwan Newswire\" \/>\n<meta property=\"og:description\" content=\"VICTOR, N.Y., June 17, 2021 (GLOBE NEWSWIRE) \u2014\u00a0Constellation Brands, Inc. 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