{"id":201227,"date":"2022-04-20T07:07:12","date_gmt":"2022-04-20T07:07:12","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=90369"},"modified":"2022-04-20T07:07:12","modified_gmt":"2022-04-20T07:07:12","slug":"amobee-expands-video-led-company-strategy-through-global-partnership-with-seenthis-to-deliver-adaptive-streaming-advertising-at-scale","status":"publish","type":"post","link":"https:\/\/taiwannewswire.com\/amobee-expands-video-led-company-strategy-through-global-partnership-with-seenthis-to-deliver-adaptive-streaming-advertising-at-scale\/","title":{"rendered":"Amobee Expands Video-Led Company Strategy Through Global Partnership with SeenThis to Deliver Adaptive Streaming Advertising at Scale"},"content":{"rendered":"
\n

Amobee partners with\u00a0SeenThis, to drive maximized consumer attention through innovative adaptive streaming ad formats.<\/h4>\n

NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) — The fast-evolving demand of video advertising formats underlines brands\u2019 desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and media owner ecosystem. However, agencies and advertisers continually face three prominent limitations of video advertising: limited supply, compressed videos, compressed video file sizes, and high CPMs. To address each limitation, a brand must balance video quality and fast load times, KPIs and CPM costs, alongside scalable but targeted audience strategies. United in delivering a solution that alleviates all of these, the Amobee and SeenThis partnership allows brands to deploy their high-quality video assets within SeenThis creatives across Amobee\u2019s global scale of supply and publisher partners.<\/p>\n

This relationship is in line with Amobee’s ongoing focus on video advertising, which has underlined the necessity of providing a premium video \u00a0experience in all environments, even those that haven’t traditionally been used for video assets, such as display. This, combined with Amobee\u2019s expertise in delivering highly relevant contextual ads using its own proprietary tool, Brand Intelligence, enables advertisers to drive engagement more effectively.<\/p>\n

\u201cWe see a future where there is no divide between branding and performance campaigns, but rather a spectrum of media formats aimed at driving core business KPIs\u00a0\u2014 all of which must deliver a high-quality consumer experience. Our partnership with SeenThis not only exceeds these ambitions to drive performance for consumers and brands alike, but also does so under sustainable and environmentally-friendly impacts,\u201d says Piper Heitzler, Head of Growth, EMEA at Amobee.<\/p>\n

SeenThis\u2019 groundbreaking screen experience enables advertisers to stream high-quality video creatives on display across the programmatic ecosystem, without concern of ad load times and creative sizing. Due to the technological efficiencies of SeenThis end to end setup, delivering highly-engaging creatives within the scale of display ensures that no ad views are lost owing to slow load times or loading out of screen, promising a more sustainable advertising ecosystem when Amobee delivers the global volume of ad impressions that they do.<\/p>\n

\u201cWith SeenThis\u2019 technology, advertisers are able to publish high-resolution video content to create more innovative, engaging, and efficient display ads\u00a0\u2014 without changing their workflows or their existing ways of working. At the same time, Amobee will reduce the amount of data needed to deliver high-quality video files, increasing site performance while delivering greener campaigns for their clients,\u201d says Thomas Houge, CCO at SeenThis.<\/p>\n

About Amobee<\/p>\n

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.<\/p>\n

About SeenThis<\/p>\n

Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content. With billions of streams served for more than 1000 brands in over 40 countries, the company is on a journey to reshape the internet \u2014 for good. Working across eight offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy efficient Internet. For more information, visit\u00a0seenthis.co<\/a>.<\/p>\n

Emily Riley<\/p>\n

emily@rileystrategic.com<\/a>
\n914-330-1128<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Amobee partners with\u00a0SeenThis, to drive maximized consumer attention through innovative adaptive streaming ad formats. NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) \u2014 The fast-evolving demand of video advertising formats underlines brands\u2019 desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and media owner ecosystem. However, agencies and advertisers continually face three [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nAmobee Expands Video-Led Company Strategy Through Global Partnership with SeenThis to Deliver Adaptive Streaming Advertising at Scale - Taiwan Newswire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taiwannewswire.com\/amobee-expands-video-led-company-strategy-through-global-partnership-with-seenthis-to-deliver-adaptive-streaming-advertising-at-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amobee Expands Video-Led Company Strategy Through Global Partnership with SeenThis to Deliver Adaptive Streaming Advertising at Scale - Taiwan Newswire\" \/>\n<meta property=\"og:description\" content=\"Amobee partners with\u00a0SeenThis, to drive maximized consumer attention through innovative adaptive streaming ad formats. 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