New Game Brand “OBOKAIDEM” Makes Its Debut

– Five Games to Launch Globally in 2015; “BOOST BEAST” to Release on April 23 –

TOKYO, Feb. 24, 2015 /PRNewswire/ — MediaKobo Inc. (TYO: 3815) has announced the establishment of the new game brand OBOKAIDEM (URL: and also the brand’s annual roadmap. OBOKAIDEM’s games will be released in multiple languages via multiple platforms in 140 countries. The first title, "BOOST BEAST" will make its global debut in April 2015, distributed through AppStore, GooglePlay Store, Facebook Canvas and Kindle Store in multiple languages such as Japanese, English, Spanish, Chinese and Thai. Including "BOOST BEAST" OBOKAIDEM plans to release 5 games globally in 2015.


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At last "BOOST BEAST" Beta version soft launch, with the cooperation of Facebook. Inc., starts from February 26 in the Oceania region.

"BOOST BEAST" will be provided through the following 4 platforms: AppStore/GooglePlay Store/Facebook Canvas/Kindle Store, and will be sequentially released in 7 languages: Japanese/English/Spanish/Traditional Chinese/Simplified Chinese/Korean/Thai. The simultaneous global debut is scheduled in April 23, 2015. Pre-registration will start from March 12, 2015 15:00 JST.

– Comments from Norio Nakayama, OBOKAIDEM Executive Producer
"OBOKAIDEM is a new brand providing made-in-Japan game services in multiple languages and through multiple platforms. We are very enthusiastic about working with partners who can share our concept and always willing to cooperate in potential projects."

2015 OBOKAIDEM Draft Plan

February 26

Beta version, Pre-launch in Oceania Region

March 12

1st Title "BOOST BEAST" pre-registration starts

April 23

1st Title "BOOST BEAST" launch (7 Languages 4 Platforms)


2nd Title "2016 WORLD CRISIS" pre-registration starts

End of June

2nd Title "2016 WORLD CRISIS" launch (2 Languages 4 Platforms)


3rd Title "AIRA" pre-registration starts


3rd Title "AIRA" launch (7 languages 6 Platforms)


4th Title "BEACH" pre-registration starts


4th Title "BEACH" launch (7 languages 6 Platforms)


5th Title "CANAL" launch (7 languages 6 Platforms)

* "AIRA", "BEACH" and "CANAL" are all tentative title names. Official titles will be announced later.

* Schedules may change. Updates will be announced on the official website.



January 27, 2015

Operating Company:

MediaKobo Inc.


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Yusuke Watanabe
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