Bangkok, “Prime Minister Settha” presses the button to open “STYLE Bangkok 2024” and praises the commerce. Promoting local identity to the world stage according to the Soft Power policy, emphasizing the opportunity for the new generation – SMEs Enter the world market
Mr. Settha Thavisin, Prime Minister and Minister of Finance presided over the opening ceremony of the Thai lifestyle and fashion exhibition “STYLE Bangkok 2024” along with Mr. Anutin Charnvirakul, Deputy Prime Minister and Minister of Interior, Mr. Naphinthon Srisanpang, Deputy Minister of Commerce, Mr. Keerati Ratchano, Permanent Secretary Ministry of Commerce, Mr. Suthipong Chulcharoen, Permanent Secretary of the Ministry of Interior, and Mr. Phusit Rattanakul Serererngrit Director-General of the Department of International Trade Promotion Ministry of Commerce and various private sectors attended the event at the Queen Sirikit National Convention Center.
The Prime Minister opened the event and stated that he would like to welcome and be plea
sed to meet the various companies participating in the event. both from Thailand and abroad Which not only makes this event even more special. but also helps to strengthen trade relations between each other. and for all foreign guests welcome to thailand A land of diversity and creativity which the visit of everyone A testament to the importance of STYLE Bangkok to a global audience, STYLE Bangkok, now in its seventh edition, is the region’s largest international platform for lifestyle products, fashion and local handicrafts.
It is also a melting pot of creativity and design. It is a testament to Thailand’s innovative spirit and potential power. Thai lifestyle and fashion products are an important part of the Thai economy, with SMEs accounting for more than 90% of the total. It provides employment to more than 2 million people nationwide. These products are famous for their distinctive designs. superior quality with innovation and sustainable materials Reflecting the determination of Thai entrepreneurs who n
ever stop responding to ever-changing global trends, STYLE Bangkok will serve as a starting point for new SMEs and entrepreneurs. local craftsmen and designers to empower them to confidently enter the global market. Reinforcing the government’s commitment to promoting comprehensive and sustainable economic and social development. which is an important foundation according to the national agenda that has been set
The Prime Minister also visited the exhibitions and activities at STYLE Bangkok 2024, and one of them was the “Pha Thai Sai Hai Sanook” pavilion (Thai cloth to wear for fun), which is a project under the initiative of Her Royal Highness Princess Maha Chakri Sirindhorn. Princess Sirivannavari Nariratana Rajakanya which aims to promote sustainability and improve the quality of life of all Thai people. and to be in line with His Majesty’s idea of ??improving the living standards of weavers in rural areas. and also witnessed the signing of 2 cooperation agreements (MOU) 1. between the Department of Inter
national Trade Promotion Ministry of Commerce and the Department of Community Development Ministry of Interior and 2. between Bangchak Corporation Public Company Limited and Wichaalai Woven Fabric Nong Bua Lamphu Province (Kwanta Design Learning Center). These partnerships reinforce the government’s commitment to supporting local entrepreneurs. and push forward sustainable development initiatives in the country.
However, STYLE Bangkok 2024 will be held from 20-24 March 2024 at Hall 1-4, Floor G, Queen Sirikit National Convention Center. It is an international trade fair for Thai lifestyle and fashion products for manufacturers and exporters. From the cooperation of the Department of International Trade Promotion Ministry of Commerce and the Thai Chamber of Commerce The event was divided into groups of 399 Thai and 101 foreign entrepreneurs, along with product display zones within the event such as exhibitions promoting Thai fabric products. The New Faces entrepreneur booth group showcases products from new e
ntrepreneurs, SMEs, and designers, and CREATIVE STUDIO, a space providing design services in various fields, which will be an important area for presenting work at Innovative creativity To create added value for products that take into account environmental responsibility. Heading towards sustainable marketing.
Source: Thai News Agency