Taipei: The combined value of Taiwan's 25 most valuable brands increased by 2.7 percent in 2025 compared to the previous year, with Asustek Computer Inc. maintaining its position as the top brand in the country for the 12th consecutive year, as reported by the Taiwan Institute of Economic Research (TIER) on Monday.

According to Focus Taiwan, TIER, a prominent local economic think tank, highlighted that despite the slow pace of global economic recovery, Taiwanese brands demonstrated resilience and growth during 2025, driven by the ongoing boom in artificial intelligence development. The 2025 Best Taiwan Global Brands survey revealed that the top 25 Taiwanese brands collectively reported a value of US$15.15 billion, marking a 2.7 percent increase from the previous year.

The survey, commissioned by the Ministry of Economic Affairs and conducted by TIER along with the U.K.-based brand consultancy firm Interbrand, showcased Asustek's strategic shift towards AI-driven growth by reallocating resources from cloud to edge technologies. This move resulted in a 14 percent increase in Asustek's brand value, reaching US$2.595 billion in 2025.

Following Asustek, Trend Micro Inc., a prominent global information security solution provider, retained its second position with a 6 percent increase in brand value, reaching US$2.33 billion. MediaTek Inc., specializing in smartphone IC design, ranked third with a significant 45 percent rise in brand value to US$2.04 billion, attributed to its development of a comprehensive AI-related communications ecosystem.

Advantech Co., an industrial computer supplier, climbed to the fourth position, witnessing a 5 percent increase in brand value to US$896 million. Meanwhile, Delta Electronics Inc., offering power management solutions, experienced a 30 percent surge in brand value to US$773 million, advancing four spots to secure the fifth position in 2025.

Cathay Financial Holding Co. rose to sixth place from the previous year's tenth position, with a 17 percent increase in brand value to US$691 million. It was followed by CTBC Financial Holding Co. (No. 7, US$688 million), Acer Inc. (No. 8, US$615 million), Giant Group (No. 9, US$614 million), and Chailease Holding Co. (No. 10, US$564 million).

TIER noted that even non-tech sectors such as bicycles and fitness equipment, including brands like Giant, Merida, and Johnson, alongside financial institutions like Cathay Financial and CTBC Financial, leveraged AI technology to enhance their operations. Interbrand, utilizing international brand assessment standards, conducted the survey to assist Taiwanese brands in aligning with global benchmarks.