100 Taiwanese startups to attend CES online

Taipei,  A total of 100 startups based in Taiwan will showcase their products online at this year’s Consumer Electronics Show (CES), which opens Monday (U.S. time) and is being held virtually for the first time amid COVID-19.

The Ministry of Science and Technology’s (MOST) Taiwan Tech Arena (TTA) will use virtual reality technology to build a VR Taiwanese pavilion for the CES, the world’s leading electronics show, where the startups can show their innovative capabilities to potential buyers.

The TTA initiative is a platform aimed at cultivating tech startups by helping them raise funds to grow.

At a news conference, MOST head Wu Tsung-tsong (吳政忠) said his ministry teamed up with other government agencies, local governments and the academia to choose the 100 startups from 207 candidates to exhibit at CES, being held from Jan. 11 to 14.

The startups largely come from the medical care, information security and smart living sectors, according to MOST.

Wu said Taiwanese startups have attended CES, which is normally held in Las Vegas, since 2018, with the number of exhibitors growing to 100 in 2021 from 32, 44 and 82 in 2018, 2019 and 2020, respectively.

Because they generally lack experience in promoting themselves in the global market, the TTA and VR Taiwan pavilion can help them effectively introduce their products and smart solutions at the CES and on the world stage.

In the VR pavilion, a TourRing app will take potential buyers on a quick tour of the virtual venue and allow them to get quick access to the types of products and innovations they are interested in, MOST said.

Hsu Tseng-ju (許增如), director of the MOST’s Department of Academia-Industry Collaboration and Science Park Affairs, said Taiwanese startups have received a combined NT$2 billion (US$70.18 million) at the CES over the past three years, and she expected them to continue to get orders this year.

Even after the show ends, the VR Taiwan pavilion will continue to operate for a year in an attempt to create more business opportunities for the participating startups, she said.


Source: Focus Taiwan News Channel

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