Taipei: United States-based chipmaker Intel Corp. has named Tasha Chuang (???) to lead Intel Taiwan in a bid to reinforce relations between the company and its Taiwanese partners. In a statement, Hans Chuang (???), vice president of Intel’s sales, marketing and communications group for Asia Pacific and Japan, announced that Tasha Chuang will serve as general manager for Taiwan starting May 1.
According to Focus Taiwan, Taiwan is pivotal in the global semiconductor and information and communications technology sectors, becoming indispensable as a strategic partner in the artificial intelligence ecosystem. As Intel continues to enhance cooperation with its clients, Tasha Chuang will lead her team in Taiwan to pursue product development and sales growth to strengthen the company’s ties with its partners and clients.
Tasha Chuang was previously responsible for managing Intel’s relations with leading Taiwanese PC brand Asustek Computer Inc., which included aiding Asus in strengthening its global businesses, Intel stated. Her Linkedin page reveals that she joined Intel Taiwan’s marketing and sales team in July 2003 as a marketing campaign manager and progressed to platform marketing manager in August 2009 before becoming an account manager in October 2011.
Intel noted that Tasha Chuang has collaborated with the company’s original design manufacturing (ODM) and original equipment manufacturing (OEM) partners to introduce new product designs for Japan and Asia Pacific markets.
Last week, sources indicated that Lip-Bu Tan (???), who assumed the role of Intel’s chief executive officer in March, will visit Taiwan and meet with Taiwanese suppliers in mid-May, coinciding with the opening of Computex Taipei 2025, which starts on May 20. The sources mentioned that Tan’s visit aims to strengthen Intel’s ties with suppliers in Taiwan as he endeavors to help the struggling American chipmaker recover.
Rumors have circulated that Taiwan Semiconductor Manufacturing Co. (TSMC) might form a joint venture with Intel and others to operate the American chipmaker’s wafer foundry operations. However, TSMC Chairman C.C. Wei (???) denied these rumors at an investor conference on April 17. International news media have reported that TSMC, under pressure from the Trump administration’s tariffs, may take a stake in the new company to support Intel’s wafer foundry operations, raising concerns over potential leaks of business secrets from TSMC.