Hualien:Jota Food Co. Chairman Yu Kuo-chi died of severe injuries on Sunday after the car he was driving crashed through a guardrail and plunged off a bridge in Hualien County. The cause of the accident remains under investigation, according to local police.

According to Focus Taiwan, Yu, aged 64, was alone in the car and was driving north on County Road 193 when the vehicle crashed through a guardrail and fell from Guanglong Bridge in Xincheng Township. The Hualien County Fire Department reported that the accident's cause is still unknown.

Fire department officers received a report of the accident around 3 p.m. Upon arrival, rescuers found the car severely deformed with the driver trapped inside. Specialized equipment was used to cut open the vehicle and extricate Yu, who was not breathing and did not have a heartbeat. Despite performing cardiopulmonary resuscitation (CPR) and rushing him to Hualien Tzu Chi Hospital, Yu was later pronounced dead due to his injuries.

The victim was later identified as the chairman of the Hualien-based food company. Local police have acquired footage from surveillance cameras at intersections near the crash site and recordings from the car's dashboard camera as part of the ongoing investigation.

Jota Food, founded by Yu's father Yu Tsung-po in 1970, operates four brands Amis Mochi, the Chihsing Tan Katsuo Museum, the Taitung Amis Custard Apple Mochi Museum, and Digenwei-Wanwei Fan Paradise.