Tangerang Selatan (ANTARA) – Cooperatives and Small and Medium Enterprises Minister Teten Masdukiencouraged micro, small, and medium enterprises (MSMEs) to optimize the use of digital technology, including by applying cashless payment methods.”Efforts to encourage MSME players to digitize their business by adopting application-based transactions and cashless payment can help them expand their markets,” Masduki remarked during an MSME event in South Tangerang, Banten on Sunday. He also invited more start-up companies to participate in the efforts to develop domestic MSMEs. The minister then affirmed that MSMEs play a crucial role in sustaining the economy of Indonesia, especially during the COVID-19 pandemic era. Focusing on the culinary MSMEs, Masdukistressed that they have big potential to help the government boost the national economy, added to the fact that the country wields a vast array of typical cuisines that are unique to each of its regions. For that reason, the Cooperatives and Small and Medium Enterprises Ministry has continued appealing to MSMEs, marketplaces, and digital payment start-ups to collaborate. ccording to Minister Masduki, the main challenge in the efforts to develop MSMEs is finding the proper ways to educate the players on the importance of digital technology, so they can optimize it to expand their access to markets. “In fact, they (MSMEs) have a very promising opportunity to market their products to the outskirts of big cities as well as disadvantaged, frontier, and outermost regions. They should tap into (marketing) potentials in secondary cities,” he noted.

Source: Antara News Agency